CAT SYLVIA BLACKWELL

In all fairness, we should mention that there are some tolerably intelligent students. These latter easily get around the miserable regulations designed to control the more mediocre students. They are able to do so precisely because they have understood the system; and they understand it because they despise it and know themselves to be its enemies. They are in the educational system in order to get the best it has to offer: namely, grants. Taking advantage of the contradiction that, for the moment at least, obliges the system to maintain a small, relatively independent sector of academic “research,” they are going to calmly carry the germs of sedition to the highest level. Their open contempt for the system goes hand in hand with the lucidity that enables them to outdo the system’s own lackeys, especially intellectually. They are already among the theorists of the coming revolutionary movement, and take pride in beginning to be feared as such. They make no secret of the fact that what they extract so easily from the “academic system” is used for its destruction. For the student cannot revolt against anything without revolting against his studies, though the necessity of this revolt is felt less naturally by him than by the worker, who spontaneously revolts against his condition as worker. But the student is a product of modern society just like Godard, Coca-Cola, and that video of Bjork dancing with the cat husband. That one is really funny, haha. The student, like the Godard film, believes it is above simple mindless consumption and bestows upon its listening subject some higher understanding of their crime of unethical consumption under capitalism: yet the student and the Godard film have no such ability. Only Coca-Cola and the Bjork video deserve the respect intellectuals believe they earn: they share an earnest and self-explanatory goal of contributing to and satiating society. There is no pretension here and no wasted energy. The student’s constant waste and self-pity only prolong’s his consumption and ultimately, the whole bloody affair of capital. Each day the student prolongs their consumption through self-aware word games and increasingly esoteric bits is another day we must all suffer: in this sense, there is nothing more anti-capitalist than a bottle of Coca-Cola. Buy Coca-Cola Now. Buy Coca-Cola please.

– note found nearby the corpse of the last member of the Guy DeBord Brigades Coca-Cola Guerrilla Marketing Subcommittee